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Posts Tagged ‘branding reading list’

Here’s a list of some of the books we love most right now. Just in case you’re looking for something to inspire you or stuff in your carry-on.

Built_to_LastBuilt To Last. Successful Habits of Visionary Companies. By Jim Collins and Jerry I. Porras. This one’s a monster, importance-wise. One of the top two books we recommend to our employees.

Two Stanford business school profs did a six-year study of 17 of the most successful companies in the world, along with 17 also-rans. The companies have an average age of nearly one hundred years and the successful ones outperformed the general stock market by a factor of fifteen since 1926.

Collins and Porras build a very strong case for the importance of values to the winners. A vital must-read. (more…)

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