In the American Heritage Dictionary the word ideology means “The body of ideas reflecting the social needs and aspirations of an individual, group, class, or culture.”
Not bad. Everything we do at ID Branding involves a body of ideas. And the social needs and aspirations part, well, that’s good, too. We believe a brand needs to meet the social needs and aspirations of individuals, groups, and on up to whole cultures. In fact, we think a brand should operate very much like a culture itself.
Truth is, we first wanted to call this blog id-ers, as in, we’re at ID (we’re id-ers), and we want to kick around some “id-ers” with people. But it turns out id-ers has been co-opted to stand for people who believe in Intelligent Design, a term which, in itself, is one heck of a co-opting of language.
Anyway, this is the blog of ID Branding, and it’s all about ideas, which is what the world needs more of. Its a way to think out loud about our proposed new model of branding, since the old model is so obviously dead. It’s a place to make bold proclamations and see if they hold up. And to see if you can make our ideas better. We want this to be a public conversation so that we can all benefit.
So please, jump right in.
About ID Branding
ID Branding is a full-service branding agency in Portland, Oregon. That means we do everything frominitial research to finished communications and brand experiences and everything in between. We’re the backyard where the disciplines of advertising, strategy, design and interactive get together and build a really cool fort.
At a time when everyone is saying the old ways are over, but nobody is saying what the new ways are, we dare to say. Our philosophy of Brand Culture is based on anthropological insights combined with a new understanding of how consumers are using brands today.
If you’re tired of hearing the same exact words from every agency, maybe you should talk to us.
If you’d like to know more about ID Branding, please contact firstname.lastname@example.org or call (503) 223-7737.
520 SW Yamhill
Portland, OR 97204