Archive for the ‘Partner Branding’ Category

It all started with a big cat. A lynx deep in high mountain snow.

I was a gonner.

The Big Cat

The Big Cat

Then a photo of the lynx 2 storeys high plastered on the tail of a Frontier Airlines MD-80. And when I passed by the cardboard kiosk set up in the Denver airport where I could get a photo of that lynx for my very own – on the front of a Frontier Airlines MasterCard, I did what I had never done before or since. I stopped and signed up for a credit card.

Right there in the airport. I ignored my inner judge who insisted that a credit card garnered in the C-Gates transit lounge from anything made out of cardboard, by a rather grubby, rumpled guy who (more…)


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