Posted in Brand Culture, tagged Brand Culture, Branding, cultural movements, StrawberryFrog on February 27, 2009| 2 Comments »
We just noticed that the lovely alternative agency StrawberryFrog is talking about cultural movements on their website. Specifically, that they create cultural movements for their clients.
To quote: “Today, consumers don’t just want to buy brands, they want to BUY IN to what a brand believes in.”
Hear hear, Frog! Absolutely dead on.
This is totally backed up by the recent work of anthropologists who (more…)
Posted in Brands on February 20, 2009| 3 Comments »
“See ya, Mom and Dad. I’m outta here.”
Ah, Saturn, finally ready to get an apartment of its own. About time. GM is like the narcissistic parents who suck the life out of a kid and then complain the slouch doesn’t help around the house.
As far as I can see, Saturn is the one American car brand that, given the freedom to be who it is, could really inspire hope among consumers. It once did. I remember. I was just getting into the ad business (more…)
Posted in Announcements, tagged Awards, HOW Design Annual, How magazine, Integrity Spirits, Lovejoy Vodka on February 20, 2009| Leave a Comment »
Our Lovejoy Vodka designs
We just got the HOW Design Annual and found we had two winners in it. A Packaging Merit for our label and bottle design system for Lovejoy Vodka, created for our client Integrity Spirits, and an Identity Merit for our own ID Branding identity system.
Thank you once again, Integrity Spirits. Your products are amazing.
– Doug
The ID Branding identity system
Posted in Brand Culture on February 19, 2009| Leave a Comment »
Wow. There it is, an instant example of the difference between a brand’s product and a brand’s values. I’m talking about yesterday.
In the morning I was reading outraged postings about Facebook’s new Terms Of Service, (more…)
Posted in Jus' bitchin' on February 18, 2009| 41 Comments »
Um, well, let’s see. Somewhere between local car dealer advertising and Satan.
Why? Because they have made me hate photographers. And I love photographers.
If you haven’t felt their talons sinking into your tender parts yet, Adbase is (more…)
Posted in Announcements, Uncategorized, tagged account planning, Brand Culture, brand strategist, cultural anthropology on February 17, 2009| Leave a Comment »
Are you curious about how people are using brands today to help shape their identities? Do you have real world experience developing brand strategies, but are seeking innovative new models for developing them? Are you open to the idea that a brand is not just driven by the consumer, but also by the values of the organization? Do you believe that strategy is not abstract and academic and is relevant to the real world? Do you think that strategy is here to inspire others’ work – creative as well as client? If you are able to honestly say yes to all of these questions, then you are exactly what we’re looking for.
The Senior Brand Strategist at ID Branding has 5+ years of experience and provides expert facilitation, development and delivery of brand strategies; develops strategies that skillfully inform and shape creative execution and internal culture; and provides valuable consulting to clients to advance strategic thinking.
Maybe your background is anthropology, account planning, brand strategy or all three. But if you have an engaging personality, desire to understand, enjoy teaching, have diverse experiences to bring your work, possess a balance of analytics and intuition, and are capable of adapting, then send your resume to recruiting@idbranding.com. You should also read our white paper on brand culture if you haven’t already so you know where our thinking is at. We would love to hear from you, but no calls, please.
Posted in Announcements, tagged cancer, For Alec, LAIKA, Martinez family, Martinez fundraiser on February 13, 2009| Leave a Comment »
Posted in Brands, tagged Branding, Brian Eno, Delta Airlines, Frontier Airlines, UAL, United Airlines on February 11, 2009| 11 Comments »
Remember smiles?
OK, I’m making this post brief because we’re busy. But I just got back from a week of travel and I have some observations about airlines.
One: I think United needs real help.
Two: Frontier seems to be on to something.
Three: I flew Delta and can’t remember anything good or bad about it. Which (more…)
Posted in Announcements, tagged Baldwin&, David Baldwin, McKinney, new agency on February 3, 2009| Leave a Comment »
David Baldwin of Baldwin&
I’m sure David Baldwin would rather not open a business in this kind of economy. But he’s doing so anyway. That’s conviction.
The man who is currently the chair of The One Club, and who was not too long ago the Executive Creative Director of McKinney in Durham, North Carolina, has just launched Baldwin&, a “creative practice.” He has teamed up with an ex-GCD from McKinney, Bob Ranew, and proposes that everyone who works at their new agency will be a creative, whether they’re a strategic planner or an account manager or, um, a creative.
Which is a quite proper mindset, I believe. And I’m glad to see it codified in an organization. (more…)
ID-ology 