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Archive for March, 2009

waverly

Ah, how sad. The bunny is dead. Volkswagen just announced that the car which originally had been the Rabbit, but then was redesigned and released as the Golf, but which, three years ago, was re-christened the Rabbit by Kerri Martin and her agency Crispin Porter Bogusky, is once again going to be known as the Golf.

Yeah, confusing. And silly, really.

I mean, the insight of Kerri and her agency was that this car is aimed (more…)

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Unified Field Theory

 

We at ID Branding are constantly in pursuit of breakthrough paradigms on how the world understands and consumes brand. We rely on our branding experts, hand-picked from a broad field of disciplines, to develop innovative new models for vetting by agency leadership. Once these models have been put through intensive intellectual study, they are applied rigorously in the field for months to years with actual brands. Throughout this intensive process, we are collecting, crunching and analyzing everything from established KPI data to the cognitive psychology of consumers. From this, we publish our findings and case studies to share with the branding world.

After digesting our latest model, please share your thoughts with us. If this one doesn’t work for you, then you can read about our other model of Brand Culture. That one does not include Space Invaders.

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syfy

So, not sure what y’all think about the Sci Fi Channel changing its name to Syfy, but I gotta say, I think I’d be all weirded out if I was a fan. But I’m not a fan. And it has nothing to do with its name. I’m just not. Then again, I’m also not a woman, which is apparently one of the audiences the Sci Fi Channel is trying to attract. Women and non-geeks, which I have to say I am – a non-geek, that is.

Oh, it’s so confusing. What will they be offering, programming-wise, that fits with this oddly slippery new manufactured name? Won’t people just not know what to think of the channel? And won’t the fans who have made the channel so successful feel sort of betrayed? Maybe they’re intending to become the next HBO. It’ll be interesting to see.

– Doug

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Of writers. Because I’m fundamentally a writer, and owe them my tribute now and then. Who are your writers, writers? (more…)

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Weird

Today we probably had an extra 100 visitors to our blog because we have a picture of Isaac Newton on one of our past postings. And people, for some reason, are searching for Isaac Newton.

I’m certainly not reposting the picture to show you.

The world is continuously surpassingly strange.

– Doug

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Papyrus World

The offending typeface.

The offending typeface.

“Oh my god, it’s everywhere.”

To informed citizens, its prevalence is considered a cultural blight, the end of days, an aesthetic cancer for a society drunk on drivel. No surprise, it’s the typeface Papyrus, emphasis on the “pap”. (more…)

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