Posted in Brands, tagged Crispin, Golf, Kerri Martin, Rabbit, Volkswagen on March 27, 2009| 5 Comments »
Ah, how sad. The bunny is dead. Volkswagen just announced that the car which originally had been the Rabbit, but then was redesigned and released as the Golf, but which, three years ago, was re-christened the Rabbit by Kerri Martin and her agency Crispin Porter Bogusky, is once again going to be known as the Golf.
Yeah, confusing. And silly, really.
I mean, the insight of Kerri and her agency was that this car is aimed (more…)
Posted in Announcements, tagged account planner, anthropologist, hiring, job opening, strategist, Strategy on March 27, 2009| Leave a Comment »
Oh, I’m just a poor captive branding firm languishing in Swamp Castle, waiting for a brave, strong, intelligent, and anthropologically-minded Senior Brand Strategist to come and rescue me.
Could that be you? Are you either trained as an account planner or an anthropologist with a serious business mind and large tracts of…theory? Do you dream of launching an entirely new model of branding while the music swells and I prepare to sing? If so, please, please send your resume to: recruiting@idbranding.com
Signed,
Herbert ID Branding
I'm ready!
Posted in Brand Culture, Brilliant thinking, Misguided Work, This Business of Ours, Trends, Uncategorized, tagged Brand, Branding, new branding model, Pac-Man, Space Invaders, Twitter, unified field theory on March 21, 2009| 3 Comments »
We at ID Branding are constantly in pursuit of breakthrough paradigms on how the world understands and consumes brand. We rely on our branding experts, hand-picked from a broad field of disciplines, to develop innovative new models for vetting by agency leadership. Once these models have been put through intensive intellectual study, they are applied rigorously in the field for months to years with actual brands. Throughout this intensive process, we are collecting, crunching and analyzing everything from established KPI data to the cognitive psychology of consumers. From this, we publish our findings and case studies to share with the branding world.
After digesting our latest model, please share your thoughts with us. If this one doesn’t work for you, then you can read about our other model of Brand Culture. That one does not include Space Invaders.
Posted in This Business of Ours, tagged naming, Sci Fi, Sci Fi Channel, Syfy on March 18, 2009| 4 Comments »
So, not sure what y’all think about the Sci Fi Channel changing its name to Syfy, but I gotta say, I think I’d be all weirded out if I was a fan. But I’m not a fan. And it has nothing to do with its name. I’m just not. Then again, I’m also not a woman, which is apparently one of the audiences the Sci Fi Channel is trying to attract. Women and non-geeks, which I have to say I am – a non-geek, that is.
Oh, it’s so confusing. What will they be offering, programming-wise, that fits with this oddly slippery new manufactured name? Won’t people just not know what to think of the channel? And won’t the fans who have made the channel so successful feel sort of betrayed? Maybe they’re intending to become the next HBO. It’ll be interesting to see.
– Doug
Posted in Uncategorized on March 17, 2009| Leave a Comment »
Of writers. Because I’m fundamentally a writer, and owe them my tribute now and then. Who are your writers, writers? (more…)
Posted in Uncategorized on March 14, 2009| 5 Comments »
The offending typeface.
“Oh my god, it’s everywhere.”
To informed citizens, its prevalence is considered a cultural blight, the end of days, an aesthetic cancer for a society drunk on drivel. No surprise, it’s the typeface Papyrus, emphasis on the “pap”. (more…)
Posted in Uncategorized, tagged C.B. Radio, Greg Evigan, tweeting, Twitter on March 13, 2009| 1 Comment »
It’s been many months since the Twitter phenomenon reached the realm of the unavoidable. All the while, I was trying, like the kid in “Magnolia” witnessing the Plague Of Frogs, to figure out where I’d seen this before. Last weekend it hit me. As I was paying for coffee and Nilla Wafers at the Flying J Truck Stop, I had a flashback (more…)
Posted in Brand Culture, tagged 4 A's, AAAA, Brand Culture, digital ads, new branding model on March 13, 2009| Leave a Comment »
OK, advertising, it’s time we took two bullets in the back as we jump off the luxury yacht of our past. It’s time we landed face down in the water. Why?
The 4A’s (American Association of Advertising Agencies) conference in New Orleans was a bit of a bust this year, according to Ad Age (page 2, March 9 & 16 issue). Lower attendance , lower energy, fewer parties, courtesy of the economy. But also, according to a few quotes, no real answers.
“What I’m hearing from the people I’ve been speaking to is that they aren’t taking home any type of solutions, and that’s the reason they came here,” said one attendee.
An explosion
Another said “I know everything is moving toward digital, but I felt there was too much focus on that.”
Another article I read quoted digital advertisers as being dissatisfied with the level of innovative ad opportunities media owners are offering. Essentially they were saying they needed new ways to reach consumers and get them interested.
Yet another article says web publishers are responding by (more…)
Posted in Brilliant thinking, Partner Branding, tagged Barclays Bank, Brand Culture, brand experience, Frontier Airlines, MasterCard on March 12, 2009| 3 Comments »
It all started with a big cat. A lynx deep in high mountain snow.
I was a gonner.
The Big Cat
Then a photo of the lynx 2 storeys high plastered on the tail of a Frontier Airlines MD-80. And when I passed by the cardboard kiosk set up in the Denver airport where I could get a photo of that lynx for my very own – on the front of a Frontier Airlines MasterCard, I did what I had never done before or since. I stopped and signed up for a credit card.
Right there in the airport. I ignored my inner judge who insisted that a credit card garnered in the C-Gates transit lounge from anything made out of cardboard, by a rather grubby, rumpled guy who (more…)
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