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Archive for January, 2009

redington_logo_350

It’s time we officially blog-welcomed our new client, Redington. Redington makes wonderful fly fishing rods, reels, waders, clothing, and other equipment. As a long-term fly fisherman, I am doing a happy dance that mimics the egg-laying Pale Morning Dun. As an agency, everyone’s itching to get out on the water.

Redington pioneered the truly high-quality rod at an extraordinarily good price, and was immediately met with great accolades from the entire industry. They have since extended their offerings to include a wide range of fly fishing essentials. And because they’re owned by Sage, they are privy to the highest technical advancements and deepest market insights in the industry. Which means their quality is excellent.

Welcome, Redington. Our flies float higher and longer just having you as a client.

– Doug

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Agency blogs

It's his blog so maybe he knows.

It's his blog so maybe he knows.

Here’s something Advertising Age won’t do: a place to vote for your favorite agency blog. Problem is, I don’t recognize the names of any of the agencies, including ours.

– Doug

Just to clarify: because the big or the well-known agencies usually don’t have blogs (W+K and TBWA Portugal, for instance, being two exceptions), it’s natural to look at the agency blogs on Michael’s web site and not recognize the names. Including ours. Thank goodness us mice like to roar.

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sister_of_mercyIt’s a great honor to welcome our new client, the Sisters of Mercy Health System, to the ID Branding fold. Sisters of Mercy Health System is a venerable institution that was founded by an amazing woman, Sister Catherine McAuley (born in 1778), who turned her inheritance into a ministry to care for the sick and poor in Dublin and formed an order of nuns dedicated to healing.

Her ethos, together with her strong entrepreneurial drive, grew a highly successful system of hospitals and clinics as following generations carried forth her vision. We couldn’t be more proud of the history of health care reform which our new client represents, dating back to the original reforms of Sister McAuley.

– Doug

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jefffaulknerI have been fortunate to work with some incredibly gifted people in my career. But Jeff Faulkner is from another planet of giftedness.

He leaped from a serious pursuit of a music career in Seattle to design by way of creating concert posters. He taught himself html and Flash. He became one of the founding partners of interactive design shop Paris France and under his design guidance we immediately starting winning awards from D&AD, The One Show, CA, Flash Forward, Cannes Cyber Lions, etc.

I’ve never seen anything like Jeff. He would watch a Disney movie with his daughter on the couch while designing web sites on his laptop. His love (and appetite) for interactive design appears boundless. (more…)

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Was lunch Big Macs served by Jar-Jar Binks?

Was lunch Big Macs served by Jar-Jar Binks?

I was as excited as anyone over Obama’s inauguration yesterday – I’m ecstatic – but why is is that the music and poetry at these events is always so lame?

Here’s a chance to commission a true work of art from true artists (our country has plenty of them), and we get John Williams? Really, come on. A movie soundtrack (more…)

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Blue Hill at Stone Farms, where Mike and his partners had their retreat.

Well, let’s just say that Mike Bryne, on Thursday, was in an owner’s retreat (more…)

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