Well, it’s up.
Our new web site. A web site that more accurately suits our clothes, as they sometimes say about the weather. A web site that is the seed of something new. A web site that is a process, rather than a product.
Our new site is simply divided into ideas and people. Everything we do or care about certainly fits under one or the other category. We’ve launched with just enough content to give visitors a sense of where this web site is going. But it’s the future content that will make it complete.
In fact, it will never be complete. How perfect.
We’ll be adding the ability for readers to comment on everything, and for every employee to add to it at whim. Our dream is to make it a web site driven by collaborative content creation, by contributions of you, our readers, and by time and the changing world. Our hope is that this becomes an ongoing conversation.
Next step is to get our content management systems built so that anyone within the agency can add content at any time. Content which will invite you and other readers to add to it. And the comments component, so you can join in. We want this site to be a real-time dialog about what we’re thinking about and how we do things here.
Eventually the blog will be folded into the site, so that people can blog from within it. But for now it’s still separate.
Hope you enjoy what’s there already, and recognize that we’re really not even showing the potential that’s inherent in the design yet. But we’re working on that.
– Doug
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ID-ology 