Archive for the ‘Uncategorized’ Category

The new ID-ology is at www.IDbranding.com/idology

We’re relocating our blog to www.IDbranding.com/idology and we’ve made some great new improvements that allow our readers a better glimpse at who we are and what exactly our agency has to contribute to this whole branding thing. Our entire archive of articles has been migrated to the new site–so don’t worry about losing any of our classic posts, its all there waiting for you. Thanks for listening, learning, and contributing, we’ll see you at the new ID-ology!


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What happens when a petroleum company claims to be green, but really isn’t? Putting solar panels on a few concept stations doesn’t offset the environmental disaster in the Gulf.

Of course for British Petroleum it is much more than an environmental disaster, this is a publicity disaster of the highest magnitude, and likely a big hit to quarterly profits.

The lesson for other brands is simple: if you market around values that you don’t have, customers will find out. And they won’t be your customers anymore. When your brand suffers a public relations snafu that exposes such a values-based hypocrisy, the negative perception will only increase exponentially.

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Tonight there is a great benefit event for a great cause, one of our pro-bono clients, the Rock ‘n’ Roll Camp for Girls. Check it out:

The Runaways Portland Premiere & Rock ‘n’ Roll Camp for Girl’s Benefit featuring Cherie Currie

Monday, April 5th, 2010, 7:00pm

Hollywood Theatre 4122 NE Sandy Blvd. Portland, OR 97212

Tickets $15 (all sales benefit the RnRC4G)

Limited seating, tickets available at Hollywood Theatre website and box office

Join, The Rock ‘n’ Roll Camp for Girls, KGON and Hollywood theatre for a special fundraiser and the Portland Premiere of Hollywood’s hottest Rock Movie – The Runaways!

Get your tickets at www.girlsrockcamp.org

– Q&A with Cherie Currie

– Raffle prizes to include movie swag, autographed items from The Runaway, tickets to Joan Jett’s upcoming concert at Chinook Winds and more.

Following the premiere will be an Over 21 after party at the Ambassador Lounge, 47th & NE Sandy. Come sing some karaoke — 10% of sales will benefit The Rock ‘n’ Roll Camp for Girls.

A word from RnRC4G

This movie is rated R and contains mature content including violence and drug use. The Rock ‘n’ Roll Camp for Girls regrets that this prevents many of our Campers from attending the event. This is a story of women who broke barriers and struggled to find their own voice in a male dominated industry – paving the way for future generations of female rockers.

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Before and After; Illustration as Brand Meaning

Back in August when Disney acquired Marvel Comics and its portfolio of over 5,000 characters I began to wonder what would happen to all of those iconic characters. Stories (and the characters that populate them) are such an integral part of culture, collections of words and images that take us outside of ourselves, outside of our day-to-day lives. Stories are most certainly one of the important things that bring meaning to our lives. (more…)

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We’re having a most interesting challenge.

We’re struggling with a term for our agency.

As written here earlier, we’re not exactly a design firm (despite our past), or an interactive firm (despite our capabilities), or an advertising agency (despite all our experience), or a branding firm (despite our name). (more…)

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Dow performance vs. news coverage

An interesting story this week covering the Pew Research Center’s analysis of media coverage during the Great Recession. The more we hear about the recession, the worse the market gets. The less we hear, the better it gets. Much of the data was sourced using MemeTracker, which builds maps of the daily news cycle by analyzing around 900,000 news stories and blog posts per day from 1 million online sources, ranging from mass media to personal blogs. The interactive graphs there are worth checking out.



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When I say the word “Playboy” to you, what comes to mind? If you’re a boomer male or even Gen X, you probably think of the Bunny logo and Hugh Hefner, the indefatigable leader and creator of this great brand.

Playboy's Iconic "Bunny" Logo

Playboy's Iconic "Bunny" Logo

If you’re a fan of brands, like I am, you may even recall the brand’s rich history, (more…)

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