Looking for a Strategist

We find ourselves in need of a senior strategist, someone with a background in account planning or anthropology or other human insight-driven field, who has already worked at either an advertising or branding agency. Someone who likes teaming up with members of the account and creative disciplines to make something new.

We have some great work lining up. To understand our approach to branding, you can go to our web site and read our white paper, “Give Them Something to Believe In: The Value of Brand Culture.”

Interested? Send us an email and a resume at recruiting@idbrandingdotcom.

– Doug

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Press coverage continues

Our beloved client, Integrity Spirits, has a nice article in the Portland Mercury about their Trillium Absinthe and their other two formidable spirits, 12 Bridges Gin and Lovejoy Vodka. Seems like Portland is accepting it’s latest high-proof offspring with love and affection.

This follows the equally nice coverage in the Willamette Week and the Oregonian. We also understand that April Baer of OPB Radio is preparing a story based on her interview with us at the sneak preview party held at ID Branding.

– Doug

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Good news from CA

We just received word that two of our works have been named winners in the Communication Arts Design Competition and will be published in the November 2008 Design Annual. Specifically, our series of bottles and labels for Lovejoy Vodka for Integrity Spirits, and our new ID Branding identity system and business papers.

The first four labels in the ongoing Lovejoy Vodka series

If it weren’t for clients like Rich and Kieran at Integrity Spirits, who believe that groundbreaking thinking and design creates strong and positive ripples in the marketplace, we wouldn’t be in this business. Many of our current clients have just begun to embark upon their own groundbreaking paths with us, so we can’t wait to see what happens next year.

Maybe it’s not surprising that the Lovejoy Vodka also won a Merit in the One Show for Design this year.

On the other hand, let’s not lose sight of the fact that awards are merely affirmations, not the results we seek. The results we’re after are, in this case, the continued growth of sales for Lovejoy Vodka, and that, thanks to a magnificent liquid inside those purty bottles, is happening. Same with their equally wonderful 12 Bridges Gin, which is hot as a pistol at liquor stores. (Ooh, bad combination of words.)

– Doug

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