Robert Rasmussen, the executive creative director at R/GA, just moved over to Bartle Bogle Hegarty (BBH these days) to be executive creative director of innovation. Long title. Bad hair. But the right direction.
Apparently Rasmussen is credited with the brilliant Beta-7 campaign for Sega’s ESPN
Football game from Wieden + Kennedy NY. (Beta-7 has to be considered one of the watershed moments of the third creative revolution, along with Mini from Crispin, Scion from ATTIK, and The Art of the H3ist from McKinney. Speaking of…did people recognize just how interesting things got when Ty Montague and Todd Waterbury started running W+K NY?)
As I said earlier, this is the way things need to go. Interactive capabilities need to migrate over to more broadly brand-based shops, whether previously ad-centric, like Crispin, or previously design-centric, like ATTIK. I just don’t see it happening the other way around. And I certainly don’t see things staying the way they are. (See my post below on Creative Revolution no. 3.)
– Doug
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