Brand Inferno, Brand Paradiso

We’re taking a page from Dante, who gave himself permission to put anyone he wanted into Inferno or Paradiso. Likewise, we invite you to do the same with brands. Tell us which brands you think are the best and which are the worst. You’ll be able to see how others have voted once you’re done. We think its an interesting exercise in analyzing how brands affect us and how we think of them. So get all judgmental and make your picks.

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What’s the buzz on electric cars?

We just created this nifty little device for monitoring conversations, tweets, media reports, etc. on certain topics. We call it “The Buzz.” Right now we are monitoring electric cars. And not just the big brands, but rather some of the innovative upstarts. Check it out here. Go ahead, click on a bee and see what [...]

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Brand Ethos

The headline says “Every Bottle Makes a Difference.” Ethos water, acquired by Starbucks in 2005 distributes .05¢ from each $1.80USD bottle sold ($.10 per unit in Canada) to fund clean water projects in under-developed areas. Although sales of Ethos water have raised over $4,000,000 for clean water efforts, and the marketing positioning suggests clearly that [...]

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How do we spend our time?

Explore American’s time use through an interactive New York Times map charting gender, age, race, employment, and education. Comparing and contrasting can cause us to consider what we value in our daily lives.

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Could this be the next model of branding?

  We at ID Branding are constantly in pursuit of breakthrough paradigms on how the world understands and consumes brand. We rely on our branding experts, hand-picked from a broad field of disciplines, to develop innovative new models for vetting by agency leadership. Once these models have been put through intensive intellectual study, they are [...]

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Gap and Pantone – an interesting cobranding attempt

A popup store recently opened on 5th avenue in NYC as a cobranding attempt between Pantone and Gap, launching limited edition tshirts in various Pantone colors. In particular, they featured Pantone’s 2009 color of the year – Mimosa which is described as: Mimosa: Optimistic, hopeful, reassuring, warm, cheerful, radiant, versatile. An interesting attempt for the [...]

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Trends for 2009

Check out trendwatching.com’s overview of 6 key trends for 2009 including: Nichetributes (low cost practical tributes to the zeitgeist) Luxyoury (In 2009, you define what is luxury) Feedback 3.0 (think we’ve reached full transparency?) Econcierge (savings are the new green) Mapmania (why maps are the new interface) Happy Ending (the silver lining of the downturn) [...]

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Artist or Designer..or both

As I sat through a lively group of architects, artists, industrial designers, and craftsman argue the virtues and vices of the furniture design industry the other night as part of SHOWPDX, I was struck by the fact that we are witnessing within product design, and perhaps other disciplines in general, a discord – perhaps discords [...]

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The New Equation For Small

Check out the newest trend, ‘The New Equation for Small’ on the Trends Page:   http://idology.wordpress.com/trends/ Americans are finally downsizing. I think it still remains to be seen as an across the board trend, but I have been seen encouraging signs that the days of the McMansion are coming to an end. As we become more [...]

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