The headline says “Every Bottle Makes a Difference.” Ethos water, acquired by Starbucks in 2005 distributes .05¢ from each $1.80USD bottle sold ($.10 per unit in Canada) to fund clean water projects in under-developed areas. Although sales of Ethos water have raised over $4,000,000 for clean water efforts, and the marketing positioning suggests clearly that [...]
Archive for the ‘Trends’ Category
Brand Ethos
Posted in Brands, Misguided Work, Profiles In Client Courage, Trends on August 6, 2009 | 1 Comment »
How do we spend our time?
Posted in Analysis, Design, Trends on August 4, 2009 | Leave a Comment »
Explore American’s time use through an interactive New York Times map charting gender, age, race, employment, and education. Comparing and contrasting can cause us to consider what we value in our daily lives.
Could this be the next model of branding?
Posted in Brand Culture, Brilliant thinking, Misguided Work, This Business of Ours, Trends, Uncategorized, tagged Brand, Branding, new branding model, Pac-Man, Space Invaders, Twitter, unified field theory on March 21, 2009 | 3 Comments »
We at ID Branding are constantly in pursuit of breakthrough paradigms on how the world understands and consumes brand. We rely on our branding experts, hand-picked from a broad field of disciplines, to develop innovative new models for vetting by agency leadership. Once these models have been put through intensive intellectual study, they are applied [...]
Gap and Pantone – an interesting cobranding attempt
Posted in Design, Trends, tagged Gap, Pantone, popup, retail on January 13, 2009 | Leave a Comment »
A popup store recently opened on 5th avenue in NYC as a cobranding attempt between Pantone and Gap, launching limited edition tshirts in various Pantone colors. In particular, they featured Pantone’s 2009 color of the year – Mimosa which is described as:
Mimosa: Optimistic, hopeful, reassuring, warm, cheerful, radiant, versatile.
An interesting attempt for the brand…after many [...]
Trends for 2009
Posted in Trends, tagged 2009, consumer, consumer trends, Trends, trendwatching on December 3, 2008 | Leave a Comment »
Check out trendwatching.com’s overview of 6 key trends for 2009 including:
Nichetributes (low cost practical tributes to the zeitgeist)
Luxyoury (In 2009, you define what is luxury)
Feedback 3.0 (think we’ve reached full transparency?)
Econcierge (savings are the new green)
Mapmania (why maps are the new interface)
Happy Ending (the silver lining of the downturn)
-Melissa
Artist or Designer..or both
Posted in Design, This Business of Ours, Trends, tagged Karim Rashid, Frank Lloyd Wright, Artist, Designer, mass production, manufacturing, show pdx, architects, architecture, industrial design on October 23, 2008 | 1 Comment »
As I sat through a lively group of architects, artists, industrial designers, and craftsman argue the virtues and vices of the furniture design industry the other night as part of SHOWPDX, I was struck by the fact that we are witnessing within product design, and perhaps other disciplines in general, a discord – perhaps discords [...]
The New Equation For Small
Posted in Trends, tagged baby boomers, Car industry, Cyan PDX, furniture industry, Gen Y, Luxury, mcmansions, Nissan Pivo, small spaces on October 21, 2008 | Leave a Comment »
Check out the newest trend, ‘The New Equation for Small’ on the Trends Page: http://idology.wordpress.com/trends/
Americans are finally downsizing. I think it still remains to be seen as an across the board trend, but I have been seen encouraging signs that the days of the McMansion are coming to an end. As we become more conscious [...]
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