Email out, direct mail back in

OK, for those photographers out there who didn’t believe me when I said creatives hated email blasts from Adbase and preferred a postcard with an image, here’s a recent post on the subject.
- Doug

Read Full Post »

Let’s Get All Ancient Greek

I couldn’t sleep last night, so I started reading the ancient Greek philosopher, Parmenides.
My sense is that Parmenides represents a part of the Western business mind that has been lost.
In his preface the translator, Stanley Lombardo, says ” Men like…Parmenides…did not distinguish science from poetry or religious experience from philosophical understanding. They represent an older [...]

Read Full Post »

Anything change recently?

So here’s something I’ve learned in a new way recently. It’s that we, the advertising, branding, design and interactive firms of the world, are being re-valued by our clients every day. It’s like there’s a stock ticker inside the client’s head and the numbers are constantly going up and down.
Not that clients haven’t always evaluated [...]

Read Full Post »

Creative Class vs Artist Class?

Interesting article by D.K. Row in today’s Oregonian about the dilemma of artists in Portland. Seems they are having a hard time supporting themselves beyond a minimum wage subsistence level.
Once again, Mr. Row, you are diving into a juicy issue, and God bless you for it.
“There are plenty of hand-to-mouth jobs in Portland for 25-year-old [...]

Read Full Post »

A Pantheon of Ancestors

Every once in a while it’s important to pay tribute to the ancestors who cleared and leveled the field we play upon. Some are ancient history, some are quite recent, and several are even mid-career (especially strategy and interactive), but they all invented or innovated in a way that gives us the industry we work [...]

Read Full Post »

Could this be the next model of branding?

 
We at ID Branding are constantly in pursuit of breakthrough paradigms on how the world understands and consumes brand. We rely on our branding experts, hand-picked from a broad field of disciplines, to develop innovative new models for vetting by agency leadership. Once these models have been put through intensive intellectual study, they are applied [...]

Read Full Post »

Truth is weirder than science fiction

So, not sure what y’all think about the Sci Fi Channel changing its name to Syfy, but I gotta say, I think I’d be all weirded out if I was a fan. But I’m not a fan. And it has nothing to do with its name. I’m just not. Then again, I’m also not a [...]

Read Full Post »

The tired old big idea

I was reading the philosophy section of the Cole and Weber United web site and it reminded me of this quote I’d written down in my notebook from a talk Brian Collins gave at the One Show for Design last year:
“Anyone who talks about the big idea is over 50 and male.”
He went on to [...]

Read Full Post »

Who you doing?

OK, ad agencies, media buyers, and clients. What don’t you get about consumers complaining that they’re seeing the same ads over and over? Here’s what you don’t get: the world we live in.
The model has changed. The model has changed. The model has changed. The model has changed. The model has changed.
There. Did repetition make [...]

Read Full Post »

That’s what I’m saying

Robert Rasmussen, the executive creative director at R/GA, just moved over to Bartle Bogle Hegarty (BBH these days) to be executive creative director of innovation. Long title. Bad hair. But the right direction.
Apparently Rasmussen is credited with the brilliant Beta-7 campaign for Sega’s ESPN
Football game from Wieden + Kennedy NY. (Beta-7 has to be considered [...]

Read Full Post »