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Archive for the ‘The Client-Agency Marriage’ Category

In-house creative departments – now that’s a delicate subject.
We’ve had great relationships with them, and we’ve had not-so-great relationships. And we have more than one client with an in-house group today. There can be a lot of pain on both sides. There can also be pleasure, too. What’s interesting about in-house creative departments is that [...]

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Developmentally speaking, of course. Are the humans who comprise your client-agency relationship operating at a pre-schooler level of fear and anger? Or are they acting like well-adjusted adults?
Not that I generally favor the company of adults over pre-schoolers. Pre-schoolers lift my spirits, renew my sense of ridiculous optimism, and laugh at the word “poop.” [...]

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