Not to be outdone by Dentyne, GlaxoSmithKline launches “public service” advertising on Oscar night

GlaxoSmithKline, the pharmaceutical giant, recently launched a campaign against cervical cancer. They built a web site, helppreventcervicalcancer.com, to support this effort. It imparts facts and dispels myths about HPV and encourages concerned women to ask their doctor about vaccines to prevent cervical cancer. The glaring omission is that the site (not to mention the Oscar ad) make [...]

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Rebranding the Mercenary

Blackwater, the notorious private army, contracted by the Bush administration to protect “high value” military personnel, and accused of numerous crimes against Iraqi civilians, has recently undertaken an extensive brand repositioning. The corporate name itself, Blackwater, had become a public relations liability, a toxic asset if you will. The company spent more than a year in [...]

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