I hated having to use my Frontier Airlines MasterCard for anything. And I stopped looking at the photo of that perfect lynx.
Frontier Airlines, your partner brands carry a huge amount of customer clout when they get to stand in front of your customers. They are not doing you any favors and the halo, well it’s far reaching and it could stand to send you into a whole different animal of the wild blue yonder. And if my experience is shared with even a handful of other customers, can you afford that?
Archive for the ‘Partner Branding’ Category
The Halo Effect
Posted in Brilliant thinking, Partner Branding, tagged Barclays Bank, Brand Culture, brand experience, Frontier Airlines, MasterCard on March 12, 2009 | 3 Comments »
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