The “I think it’s finally summer” reading list

OK, the sun came out yesterday. And again today. I can’t promise it’ll stay, but I think it’s actually finally summer. Portland just had the wettest May in history and broke the record for the wettest June by the 16th of the month. We’ve  had no sign of summer until now. So, with the new-found [...]

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Bierut on Clients

OK, I’m going to send you to the blogger who so dilligently wrote down the slide titles and reported on the experience of Michael Bierut’s talk about the designer and the client, because this person did us all a great service. I’m also going to repeat the titles of Bierut’s talk below because they’re so [...]

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Could this be the next model of branding?

  We at ID Branding are constantly in pursuit of breakthrough paradigms on how the world understands and consumes brand. We rely on our branding experts, hand-picked from a broad field of disciplines, to develop innovative new models for vetting by agency leadership. Once these models have been put through intensive intellectual study, they are [...]

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The Halo Effect

I hated having to use my Frontier Airlines MasterCard for anything. And I stopped looking at the photo of that perfect lynx.
Frontier Airlines, your partner brands carry a huge amount of customer clout when they get to stand in front of your customers. They are not doing you any favors and the halo, well it’s far reaching and it could stand to send you into a whole different animal of the wild blue yonder. And if my experience is shared with even a handful of other customers, can you afford that?

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Emily, you came back!

How overjoyed I am that my old colleague and friend Emily Reed has moved back to the US of A from ‘Stralia. Emily is one of those finely tuned instruments known as a Strategist. She has worked as both an account planner and as a copywriter over her already-long career, and has continued to grow [...]

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How different is Anomaly?

Well, let’s just say that Mike Bryne, on Thursday, was in an owner’s retreat

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If only Microsoft could be as cool as… Microsoft!

Microsoft recently announced that it is unveiling a new Xbox Live gaming experience. Coming this November 19, Xbox users that also subscribe to its Xbox Live online service will be treated to a free upgrade of its user interface, which is currently called the Dashboard.   Screen shots and videos of this new experience suggest [...]

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Geoff Rogers Talks With John Jay

[I've known Geoff Rogers since he first started showing his book around town back in 1995. His book was so good that Austin Howe, my mentor, kept a copy of Geoff's book to show young copywriters how good their books should be. I've had the pleasure of working with Geoff on several occasions. Happily for [...]

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The Eloquent and Honest Jeff Goodby

(I grabbed this from the Adweek 25th anniversary tribute to Goodby Silverstein & Partners because it’s too good not to. This is Mr. Goodby speaking, so please, everyone, listen up.) 25 Years by Jeff Goodby People ask you what you’ve learned. You have to have learned something. Those at our company have given a range [...]

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