We at ID Branding are constantly in pursuit of breakthrough paradigms on how the world understands and consumes brand. We rely on our branding experts, hand-picked from a broad field of disciplines, to develop innovative new models for vetting by agency leadership. Once these models have been put through intensive intellectual study, they are applied [...]
Archive for the ‘Brilliant thinking’ Category
Could this be the next model of branding?
Posted in Brand Culture, Brilliant thinking, Misguided Work, This Business of Ours, Trends, Uncategorized, tagged Brand, Branding, new branding model, Pac-Man, Space Invaders, Twitter, unified field theory on March 21, 2009 | 3 Comments »
Emily, you came back!
Posted in Brilliant thinking, tagged account planning, Emily Reed, Interesting Portland, Strategy on January 28, 2009 | 1 Comment »
How overjoyed I am that my old colleague and friend Emily Reed has moved back to the US of A from ‘Stralia. Emily is one of those finely tuned instruments known as a Strategist.
She has worked as both an account planner and as a copywriter over her already-long career, and has continued to grow her [...]
How different is Anomaly?
Posted in Brilliant thinking, tagged Anomaly, Mike Byrne, PAF, Portland Advertising Federation on January 16, 2009 | Leave a Comment »
Well, let’s just say that Mike Bryne, on Thursday, was in an owner’s retreat
If only Microsoft could be as cool as… Microsoft!
Posted in Brands, Brilliant thinking, tagged Microsoft, Netflix, new user experiences, Xbox brand, Xbox Live on October 14, 2008 | 5 Comments »
Microsoft recently announced that it is unveiling a new Xbox Live gaming experience. Coming this November 19, Xbox users that also subscribe to its Xbox Live online service will be treated to a free upgrade of its user interface, which is currently called the Dashboard.
Screen shots and videos of this new experience suggest that Microsoft [...]
Geoff Rogers Talks With John Jay
Posted in Brilliant thinking, tagged advertising, art, Geoff Rogers, John Jay, W+K on September 30, 2008 | 3 Comments »
[I've known Geoff Rogers since he first started showing his book around town back in 1995. His book was so good that Austin Howe, my mentor, kept a copy of Geoff's book to show young copywriters how good their books should be. I've had the pleasure of working with Geoff on several occasions. Happily for [...]
The Eloquent and Honest Jeff Goodby
Posted in Brilliant thinking, tagged accountability, Adweek, forgiveness, Goodby Silverstein, Jeff Goodby on September 17, 2008 | Leave a Comment »
(I grabbed this from the Adweek 25th anniversary tribute to Goodby Silverstein & Partners because it’s too good not to. This is Mr. Goodby speaking, so please, everyone, listen up.)
25 Years
by Jeff Goodby
People ask you what you’ve learned. You have to have learned something.
Those at our company have given a range of answers. We’ve [...]
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