Id-ology.
In the American Heritage Dictionary the word ideology means “The body of ideas reflecting the social needs and aspirations of an individual, group, class, or culture.”
Not bad. Everything we do at ID Branding involves a body of ideas. And the social needs and aspirations part, well, that’s good, too. We believe a brand needs to meet the social needs and aspirations of individuals, groups, and on up to whole cultures. In fact, we think a brand should operate very much like a culture itself
Truth is, we first wanted to call this blog id-ers, as in, we’re at ID (we’re id-ers), and we want to kick around some “id-ers” with people. But it turns out id-ers has been co-opted to stand for people who believe in Intelligent Design, a term which, in itself, is one heck of a co-opting of language.
Anyway, this is the blog of ID Branding, and it’s all about ideas, which is what the world needs more of. Its a way to think out loud about our proposed new model of branding, since the old model is so obviously dead. It’s a place to make bold proclamations and see if they hold up. And to see if you can make our ideas better. We want this to be a public conversation so that we can all benefit.
So please, jump right in.
520 SW Yamhill
Portland, OR 97204
503-223-7737
I believe in what ID Branding stands for.
And I think that every representation of the brand contributes to that culture… including the web site.
The web site is the portal to the company and its brand.
It has become one of the most important, if not the most important, portal between consumers and the company.
It is the place to show the consumer, or client, the values and heart of that company.