When is marketing not just marketing?

How about when it’s used as an expression of affection, like in the picture above?  Or how about when someone else uses it to propose marriage? This June, we worked with Powell’s Books, the great Portland institution of higher reading, to create a brand experience that would deepen customers’ relationships with Powells, and guide the [...]

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Brand Inferno, Brand Paradiso

We’re taking a page from Dante, who gave himself permission to put anyone he wanted into Inferno or Paradiso. Likewise, we invite you to do the same with brands. Tell us which brands you think are the best and which are the worst. You’ll be able to see how others have voted once you’re done. We think its an interesting exercise in analyzing how brands affect us and how we think of them. So get all judgmental and make your picks.

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