We made the cover

The current issue of Package Goods magazine has a nice article on our designs for Integrity Spirits and features 12 Bridges Gin on the cover.

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Let’s Get All Ancient Greek

I couldn’t sleep last night, so I started reading the ancient Greek philosopher, Parmenides.
My sense is that Parmenides represents a part of the Western business mind that has been lost.
In his preface the translator, Stanley Lombardo, says ” Men like…Parmenides…did not distinguish science from poetry or religious experience from philosophical understanding. They represent an older [...]

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Anything change recently?

So here’s something I’ve learned in a new way recently. It’s that we, the advertising, branding, design and interactive firms of the world, are being re-valued by our clients every day. It’s like there’s a stock ticker inside the client’s head and the numbers are constantly going up and down.
Not that clients haven’t always evaluated [...]

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Kleenex® Tissues, thy will be done.

A quick scroll to the bottom of the today’s AdFreak blog found me actually paying attention to a banner ad. As you can see from the adjacent image, Kleenex® Tissue has embarked on a polite campaign to protect the sanctity of their registered trademark name. The legal department over at Kimberly-Clark Corporation is apparently going [...]

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Brands as Myth

Thank you, Deborah Morrison of the University of Oregon’s advertising and journalism program, for pointing me towards this paper called “Logocentrism: Brands as Modern Myths,” by Faris Yakob, who is obviously a kindred soul and long lost brother of ID Branding’s. Read his blog posting and then click on the download link at the bottom [...]

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