What’s Loyalty Got To Do With It?

I’m amazed to hear people still using dead language when it comes to brands. One such piece of deceased wordage is “brand loyalty.”
Remember the concept of brand loyalty? Your Mom always bought Charmin so you bought Charmin. Your Dad was a Ford guy so you were a Ford guy. You can still find attitudes like [...]

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Wealth of recent hires

We are so incredibly fortunate to have been hiring over the last several months. Given the economy, it might sound like we got sauced and went on a spree. But, sad to say, we were totally sober.
We have a lot of work happening. Like I said, we’re ridiculously fortunate.
Not just to have been hiring, but [...]

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Kerri Martin’s new ride

So let’s see what happens when you put some high-test fuel behind the launch of a new electric car.
Kerri’s back.

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Brand Ethos

The headline says “Every Bottle Makes a Difference.” Ethos water, acquired by Starbucks in 2005 distributes .05¢ from each $1.80USD bottle sold ($.10 per unit in Canada) to fund clean water projects in under-developed areas. Although sales of Ethos water have raised over $4,000,000 for clean water efforts, and the marketing positioning suggests clearly that [...]

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How do we spend our time?

Explore American’s time use through an interactive New York Times map charting gender, age, race, employment, and education. Comparing and contrasting can cause us to consider what we value in our daily lives.

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Playboy jumps into a rabbit hole

When I say the word “Playboy” to you, what comes to mind? If you’re a boomer male or even Gen X, you probably think of the Bunny logo and Hugh Hefner, the indefatigable leader and creator of this great brand.
If you’re a fan of brands, like I am, you may even recall the brand’s rich [...]

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