Here they come to snuff the Rooster.
Here come the Rooster.
Ah, Saturn. The victorious warrior steps out of the jungle, alive after all us civilians had nearly given up hope. Let Alice In Chains play loudly to celebrate the survival act of one smart, tough brand that had been stripped of its weapons and abandoned in the heart of darkness to fend for itself.
All of us at ID Branding, though we’ve only had a few conversations with the folks at Saturn, have a deep fondness for the American car brand that was born to take on the Japanese car companies back in the 80’s. Maybe it’s because many of us watched it come into this world. Maybe it’s because it was a bold move toward what a car company should be. And we always root for the bold moves.
Good luck, Saturn/Penske Rooster.
- Doug
