Just when I think maybe I don’t need magazines anymore, I find myself copying and handing out six different articles from AdAge alone today – and all from one issue. OK, I still need you, trades.
One of the most interesting articles announces that the recession hasn’t reduced the value of the top 100 brands, as [...]
Archive for April, 2009
The Value of Brand$
Posted in Brands, tagged Brand, Brand Culture, brand values on April 29, 2009 | Leave a Comment »
C’mon, Portland, let’s step it up
Posted in Oh, Portland!, tagged Columbia River Crossings, I-5 bridge, Portland bridge on April 24, 2009 | Leave a Comment »
I so totally agree with the comments on the web site, PORT, our city’s site for art news, about the sadly unambitious (and aesthetically wretched) design for the new bridge over the Columbia. As PORT says, we could have something amazing, like the Hadid design they posted, which I’ve swiped and put below. Come on, [...]
Don’t you dare skip this one
Posted in Brilliant work, tagged flash intro, OMFG, OMG, OMJFC on April 23, 2009 | 4 Comments »
You’ve got to see the greatest Flash into in the history of web design. Unskippable. Unbelievable. It elicits involuntary and unprintable exclamations.
- Doug
50 Great Examples of Infographics
Posted in Uncategorized on April 22, 2009 | 3 Comments »
I have recently been on the hunt for great info communication for our strategy work. With a nod to Edward Tufte, I found this site which links to some beautiful displays of information. The image to the right is one of my favorites.
A Pantheon of Ancestors
Posted in This Business of Ours, Uncategorized, tagged branding ancestors, branding pantheon, giants of branding on April 22, 2009 | 2 Comments »
Every once in a while it’s important to pay tribute to the ancestors who cleared and leveled the field we play upon. Some are ancient history, some are quite recent, and several are even mid-career (especially strategy and interactive), but they all invented or innovated in a way that gives us the industry we work [...]
Co-Conspirators, Part 2
Posted in Brand Culture, tagged Brand Culture, client agency relationships, co-conspirators, ID Branding on April 17, 2009 | Leave a Comment »
At ID Branding, our brand persona is the Co-conspirator.
The brand persona is kind of a character that stands for all of the brand’s values. It gives people a way to imagine how to bring those values to life.
For us, it’s the Co-conspirator. Which means we not only want to work that way with each other, [...]
See ya later, Joe’s
Posted in Uncategorized on April 11, 2009 | 1 Comment »
According to the Oregonian today, the former G.I. Joe’s, now known as Joe’s, now known as bankrupt, was sold for liquidation for $61 million. Sad news.
And it just gets sadder.
I heard on the evening news last night that when G.I. Joe’s was purchased a couple of years ago they issued a press release and insisted [...]
Alas, poor Saturn, we knew him Horatio
Posted in Brands, tagged GM, Brand Culture, Saturn, Newsweek on April 8, 2009 | 7 Comments »
Finally! The tragical story of Saturn’s dastardly demise at the hands of GM is being told in the American pop press. Newsweek’s reciting of the tale (April 13, 2009 issue) will cause any reader to shed a tear – apart from perhaps the Japanese competition, who dodged a somewhat weakly-aimed bullet.
When Roger Smith announced Saturn, [...]
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