We at ID Branding are constantly in pursuit of breakthrough paradigms on how the world understands and consumes brand. We rely on our branding experts, hand-picked from a broad field of disciplines, to develop innovative new models for vetting by agency leadership. Once these models have been put through intensive intellectual study, they are applied rigorously in the field for months to years with actual brands. Throughout this intensive process, we are collecting, crunching and analyzing everything from established KPI data to the cognitive psychology of consumers. From this, we publish our findings and case studies to share with the branding world.
After digesting our latest model, please share your thoughts with us. If this one doesn’t work for you, then you can read about our other model of Brand Culture. That one does not include Space Invaders.
Dennis, you forgot to tell people that we’re certified branding specialists. Man, that certification thing is important.
- Doug
Your spot-on thinking about brand cultures is applicable not just to mega-brands like Nike and Pategonia, but to just about any brand that consumers bond to. Look at Oregon’s own beloved Burgerville, for example, a fast-food joint that people who don’t eat fast food hold deep affection for. Look at Leathernan tools. Or Trader Joes. These brands have earned the affinity of their customers not by projecting a particular image, but by consistently living a set of values those customers hold as true. Talk to me about Trader Joes and you’ll learn something about who I am and what matters to me.
I absolutely agree, Emily. That’s one reason why we think it’s a workable model. Because it can be applied to any brand – any brand that want’s to operate more like a culture.
Trader Joe’s, like you said, is a great example. I still remember friends who had lived down that way talking about the pending arrival of Trader Joe’s like it was The Rapture.
Glad you like the thinking.
- Doug