Ah, how sad. The bunny is dead. Volkswagen just announced that the car which originally had been the Rabbit, but then was redesigned and released as the Golf, but which, three years ago, was re-christened the Rabbit by Kerri Martin and her agency Crispin Porter Bogusky, is once again going to be known as the [...]
Archive for March, 2009
Auf Wiedersehen, Rabbit
Posted in Brands, tagged Crispin, Golf, Kerri Martin, Rabbit, Volkswagen on March 27, 2009 | 5 Comments »
Someday My Strategist Will Come
Posted in Announcements, tagged account planner, anthropologist, hiring, job opening, strategist, Strategy on March 27, 2009 | Leave a Comment »
Oh, I’m just a poor captive branding firm languishing in Swamp Castle, waiting for a brave, strong, intelligent, and anthropologically-minded Senior Brand Strategist to come and rescue me.
Could that be you? Are you either trained as an account planner or an anthropologist with a serious business mind and large tracts of…theory? Do you dream of [...]
Could this be the next model of branding?
Posted in Brand Culture, Brilliant thinking, Misguided Work, This Business of Ours, Trends, Uncategorized, tagged Brand, Branding, new branding model, Pac-Man, Space Invaders, Twitter, unified field theory on March 21, 2009 | 3 Comments »
We at ID Branding are constantly in pursuit of breakthrough paradigms on how the world understands and consumes brand. We rely on our branding experts, hand-picked from a broad field of disciplines, to develop innovative new models for vetting by agency leadership. Once these models have been put through intensive intellectual study, they are applied [...]
Truth is weirder than science fiction
Posted in This Business of Ours, tagged naming, Sci Fi, Sci Fi Channel, Syfy on March 18, 2009 | 4 Comments »
So, not sure what y’all think about the Sci Fi Channel changing its name to Syfy, but I gotta say, I think I’d be all weirded out if I was a fan. But I’m not a fan. And it has nothing to do with its name. I’m just not. Then again, I’m also not a [...]
A Personal Pantheon
Posted in Uncategorized on March 17, 2009 | Leave a Comment »
Of writers. Because I’m fundamentally a writer, and owe them my tribute now and then. Who are your writers, writers?
Papyrus World
Posted in Uncategorized on March 14, 2009 | 5 Comments »
“Oh my god, it’s everywhere.”
To informed citizens, its prevalence is considered a cultural blight, the end of days, an aesthetic cancer for a society drunk on drivel. No surprise, it’s the typeface Papyrus, emphasis on the “pap”.
This has a familiar tweet to it
Posted in Uncategorized, tagged C.B. Radio, Greg Evigan, tweeting, Twitter on March 13, 2009 | 1 Comment »
It’s been many months since the Twitter phenomenon reached the realm of the unavoidable. All the while, I was trying, like the kid in “Magnolia” witnessing the Plague Of Frogs, to figure out where I’d seen this before. Last weekend it hit me. As I was paying for coffee and Nilla Wafers at the Flying [...]
Time to get all Jason Bourne
Posted in Brand Culture, tagged 4 A's, AAAA, Brand Culture, digital ads, new branding model on March 13, 2009 | Leave a Comment »
OK, advertising, it’s time we took two bullets in the back as we jump off the luxury yacht of our past. It’s time we landed face down in the water. Why?
The 4A’s (American Association of Advertising Agencies) conference in New Orleans was a bit of a bust this year, according to Ad Age (page 2, [...]
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