Welcome, Redington

It’s time we officially blog-welcomed our new client, Redington. Redington makes wonderful fly fishing rods, reels, waders, clothing, and other equipment. As a long-term fly fisherman, I am doing a happy dance that mimics the egg-laying Pale Morning Dun. As an agency, everyone’s itching to get out on the water.
Redington pioneered the truly high-quality rod [...]

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Emily, you came back!

How overjoyed I am that my old colleague and friend Emily Reed has moved back to the US of A from ‘Stralia. Emily is one of those finely tuned instruments known as a Strategist.
She has worked as both an account planner and as a copywriter over her already-long career, and has continued to grow her [...]

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Agency blogs

Here’s something Advertising Age won’t do: a place to vote for your favorite agency blog. Problem is, I don’t recognize the names of any of the agencies, including ours.
- Doug
Just to clarify: because the big or the well-known agencies usually don’t have blogs (W+K and TBWA Portugal, for instance, being two exceptions), it’s natural to [...]

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Welcome, Sisters of Mercy Health System

It’s a great honor to welcome our new client, the Sisters of Mercy Health System, to the ID Branding fold. Sisters of Mercy Health System is a venerable institution that was founded by an amazing woman, Sister Catherine McAuley (born in 1778), who turned her inheritance into a ministry to care for the sick and [...]

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He comes in peace

I have been fortunate to work with some incredibly gifted people in my career. But Jeff Faulkner is from another planet of giftedness.
He leaped from a serious pursuit of a music career in Seattle to design by way of creating concert posters. He taught himself html and Flash. He became one of the founding partners [...]

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Hacks at the inauguration

I was as excited as anyone over Obama’s inauguration yesterday – I’m ecstatic – but why is is that the music and poetry at these events is always so lame?
Here’s a chance to commission a true work of art from true artists (our country has plenty of them), and we get John Williams? Really, [...]

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How different is Anomaly?

Well, let’s just say that Mike Bryne, on Thursday, was in an owner’s retreat

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See you tomorrow

Hey Portlanders. Don’t forget to get your tickets for tomorrow’s PAF talk by Mike Byrne of Anomaly. If you want to hear from one of the people who’s reinventing this whole branding business, you cannot miss this talk. And it’s cheaper than flying to New York to chat with him.
It’s at 11:30 at Bridgeport Brew [...]

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Gap and Pantone – an interesting cobranding attempt

A popup store recently opened on 5th avenue in NYC as a cobranding attempt between Pantone and Gap, launching limited edition tshirts in various Pantone colors. In particular, they featured Pantone’s 2009 color of the year – Mimosa which is described as:
Mimosa: Optimistic, hopeful, reassuring, warm, cheerful, radiant, versatile.
An interesting attempt for the brand…after many [...]

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The tired old big idea

I was reading the philosophy section of the Cole and Weber United web site and it reminded me of this quote I’d written down in my notebook from a talk Brian Collins gave at the One Show for Design last year:
“Anyone who talks about the big idea is over 50 and male.”
He went on to [...]

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