What’s happening today in the world of consumers and brands is pretty simple, really. Especially if you step away from the business of branding for awhile and just pay attention to people and the world.
We are catching up with our consciences.
Not some simplistic naughty or nice superego Jiminy Cricket conscience, but a more sophisticated conscience [...]
Archive for December, 2008
We’re not a design firm
Posted in What we're not, tagged advertising, interactive, Design, ID Branding, design firm on December 22, 2008 | 2 Comments »
This is the fourth in a series of four postings, and certainly, for me, the hardest one to write. (See postings under “What we’re not” for the others.)
That’s because I have so much affection for the legacy of graphic design as a field, and because graphic design is uniquely tied to a much larger artistic [...]
Profiles in Client Courage: Mainstream Sex from Blue Artichoke Films
Posted in Profiles In Client Courage, tagged Blue Artichoke Films, ID Branding, Jennifer Lyon Bell, logos, Matinee, sex films on December 18, 2008 | 1 Comment »
This is a brief audio interview (below) with Jennifer Lyon Bell, a client of ours. Before that, she was an account planner who I was fortunate enough to work with on several projects over the years. When she and her fiance – also an account planner – moved to Amsterdam for his job, she took [...]
Mike Byrne of Anomaly is speaking Jan 15th
Posted in Announcements, tagged advertising, Anomaly, anti-agency, Mike Byrne, PAF, Portland Advertising Federation on December 17, 2008 | 2 Comments »
This is a stirring call to action, aimed at all my friends, enemies, acquaintances and others who live in Portland and work in this business. You’ve got to see Anomaly’s Mike Byrne, PAF’s next speaker, when he comes to town from New York on January 15th. It’s a lunch gig at Bridgeport Brew Pub (1313 [...]
Another reason Detroit is in the toilet
Posted in Stupidity, tagged automotive neanderthal, big three, Chrysler, Detroit, Ford, GM, Saturn on December 10, 2008 | 3 Comments »
So I’m reading this article someone sent me about how unhappy Saturn owners are that GM is planning to dispose of their beloved brand, and I come across the following piece of wisdom – a comment about Saturn’s decline from success to failure:
Walter S. McManus, the head of the Automotive Analysis Division of the [...]
The Place To Be
Posted in Brand Culture, tagged consumer, consumer culture, influencers, Sample Lab, tryadvertising on December 3, 2008 | 1 Comment »
I read about this really interesting concept store today called Sample Lab! International. It has evidently been doing so well that it is looking to franchise.
This concept allows brands to directly connect their product with their consumer – often even before the product hits the market. It’s like feedback in realtime…across multiple industries.
For the consumer [...]
Trends for 2009
Posted in Trends, tagged 2009, consumer, consumer trends, Trends, trendwatching on December 3, 2008 | Leave a Comment »
Check out trendwatching.com’s overview of 6 key trends for 2009 including:
Nichetributes (low cost practical tributes to the zeitgeist)
Luxyoury (In 2009, you define what is luxury)
Feedback 3.0 (think we’ve reached full transparency?)
Econcierge (savings are the new green)
Mapmania (why maps are the new interface)
Happy Ending (the silver lining of the downturn)
-Melissa
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