If there’s one thing that everyone in this business seems to agree on, it’s that the old ways are dead. Pushing up daisies. Gone Elvis. No breakfast forever.
Every trade mag has at least one article per issue proclaiming this. Not that anyone seems to be proposing a new model, except to say that it’s going [...]
Archive for October, 2008
The Brand Image is Dead
Posted in Brand Culture, tagged Brand Culture, brand image, death of advertising, death of brand image on October 31, 2008 | 1 Comment »
Grant McCracken on Microsoft
Posted in Brand Culture, tagged anthropology, Brand Culture, Branding, Grant McCracken on October 30, 2008 | Leave a Comment »
There’s a reason I love reading Grant McCracken beyond the fact that the man can write. Or the fact that he’s an anthropologist studying pop culture and branding. Or the fact that he’s been on Oprah. It’s because he so obviously relishes dashing our old and dear mental constructs against the rocks of the present [...]
Authentically Trying to Be Authentic
Posted in Brands, tagged anti brand, authenticity, Education, Gen X, neighborhood, Oregon, Portland!, Whole Foods, women on October 29, 2008 | Leave a Comment »
If you’ve been on any consumer trends blog lately, the latest buzz word for brands is authenticity. Whether it’s packaged as sincerity, approachability, or transparency – it’s all the rage. Perhaps you know this, unless you’ve been living under your anti-brand rock (I can say that – I live in the anti-brand capital of the [...]
We’re not a branding firm
Posted in This Business of Ours, What we're not, tagged Brand Culture, Branding, branding firms, scabs, new agency model, Landor, Futurebrand, InterBrand, Siegel and Gale on October 28, 2008 | 1 Comment »
Given my recent (minor) mishap with a motorcycle I’ve had a fair amount of time to contemplate scabs. (The owie-kind, not the labor relations kind.) Watching them form and then slowly go away, I had a small epiphany about branding firms.
My conclusion is that branding firms, as we know them today, are essentially scabs.
How are [...]
Another reason to look to brand culture
Posted in Brand Culture, Misguided Work, tagged Advertising Age, Brand Culture, coffee, Dunkin' Dounts, Hill Holiday, Starbucks, taste test, tasteless advertising on October 23, 2008 | 4 Comments »
This article from AdAge, New Dunkin’ Spots Say Chain Beats Starbucks on Taste, caught my eye today so I decided to check it out. Basically, this story reports that Dunkin’ Donuts’ coffee tastes better than Starbucks, according to an “independent taste test” the company commissioned. Dunkin’ Donuts has decided to exploit this “strategy” in an [...]
Artist or Designer..or both
Posted in Design, This Business of Ours, Trends, tagged architects, architecture, Artist, Designer, Frank Lloyd Wright, industrial design, Karim Rashid, manufacturing, mass production, show pdx on October 23, 2008 | 1 Comment »
As I sat through a lively group of architects, artists, industrial designers, and craftsman argue the virtues and vices of the furniture design industry the other night as part of SHOWPDX, I was struck by the fact that we are witnessing within product design, and perhaps other disciplines in general, a discord – perhaps discords [...]
The New Equation For Small
Posted in Trends, tagged baby boomers, Car industry, Cyan PDX, furniture industry, Gen Y, Luxury, mcmansions, Nissan Pivo, small spaces on October 21, 2008 | Leave a Comment »
Check out the newest trend, ‘The New Equation for Small’ on the Trends Page: http://idology.wordpress.com/trends/
Americans are finally downsizing. I think it still remains to be seen as an across the board trend, but I have been seen encouraging signs that the days of the McMansion are coming to an end. As we become more conscious [...]
Doing Dexter?
Posted in Brilliant work, tagged Dexter, serial killers, Showtime on October 20, 2008 | Leave a Comment »
Don’t let me be the last person to find out about this bizarre and lovely show. And don’t you be the last, either. Matt here at the office told me about it. Another reason to love Matt.
Dexter is a really sweet serial killer who is a blood splatter expert on the Miami Dade Police Force. [...]
Kindred Spirits in Brand Culture
Posted in Brand Culture, tagged Brand Culture, Branding, Culture, Customer Service on October 19, 2008 | Leave a Comment »
Alfred Lin, the Chairman, CFO and COO of Zappos.com was in our neck of the woods recently for a presentation entitled “Building a Brand that Matters.” Since at ID Branding we help our clients grow rich and enduring Brand Cultures, we have been watching Zappos.com for awhile and couldn’t resist the opportunity to hear [...]
Save the Hung!
Posted in Announcements, tagged Chinatown, emergency, Hung Far Low, Jerry Ketel, Portland!, save the sign on October 16, 2008 | 1 Comment »
Oh no!
A deeply important component of the Portland collective psyche is being threatened. And my friend Jerry Ketel is fighting to protect it. The Hung Far Low sign in Portland’s Chinatown – how many times have you smiled and felt a whole lot better after glancing up and seeing it? I personally cannot count that [...]
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